Objective: Strengthen the presence of SOMBRA TATTOO STUDIO in the market, targeting a more international audience and differentiating themselves from other tattoo studios in the country. Additionally, the goal is to emphasize the user experience and connection with art. Target Audience: Users with a certain level of income interested in the quality of products and services, as well as the experience of visiting the studio. Strategies: • Redesign the visual identity of the brand to reflect its artistic and minimalist approach. • Create graphic, photographic, and audiovisual content (institutional, documentary, individual artist videos) to promote the brand and services. • Design a website with Wordpress following current usability and design standards. • Create three Instagram filters to promote the brand and its artists. • Implement augmented reality technology in t-shirts and an A2 poster to connect physical and audiovisual elements. Expected Outcomes: • Improve the presence of SOMBRA TATTOO STUDIO in the national and international market. • Increase demand for the studio's services. • Increase brand visibility and recognition. • Improve the user experience at the studio.